Marketing and branding are very, very silly, and yet we give them a ton of power to shape our understanding of the world.

This is a podcast to help people understand how this stuff really works (How do businesses become “brands”?), make fun of the super stupid stuff (like when brands get “woke” all of a sudden), and trash the really ugly stuff that businesses use their brands to hide.

And we’ll try to understand the biggest question of all...