Branding, marketing, and advertising can be silly. But we give them a ton of power to shape how we see the world.

So we made a podcast to talk about how this stuff really works (how do businesses become brands?), make fun of the super stupid stuff (like when brands get woke), and trash the really ugly stuff that businesses use their brands to hide.

Latest episode

This week, we welcome animator and satanic-panic enthusiast Smo to the show ( This story has everything: the makers of Tide PODS, rumors of funneling millions of dollars to the Church of Satan, Geraldo AND Phil Donahue, and...Amway. We explore a weird (and very long!) chapter in P&G's management of its brand reputation, and talk about all the ways that the 80s branded us all satanists in one way or another.