Branding, marketing, and advertising can be silly. But we give them a ton of power to shape how we see the world.
So we made a podcast to talk about how this stuff really works (how do businesses become brands?), make fun of the super stupid stuff (like when brands get woke), and trash the really ugly stuff that businesses use their brands to hide.
Special guest Danya Glabau of Implosion Labs is back for part 2 of our discussion of ethnographic research. We get into why brands should even bother with this kind of research, why they should rethink their research recruiting criteria to include input from people, groups, and perspectives they don't always consider, and what to expect when they're expecting the results of a study.