Marketing and branding can be silly. But we give them a ton of power to shape how we see the world.

So we made a podcast to talk about how this stuff really works (how do businesses become “brands”?), make fun of the super stupid stuff (like when brands get “woke”), and trash the really ugly stuff that businesses use their brands to hide.

And we’ll try to understand the biggest question of all...

What are the world's biggest brands horny for?

Join us in The Brand Hole to find out.

Latest episode

Nick Horbaczewski, CEO of the Drone Racing League, pops in to tell us about branding something that didn't exist before. Like a Drone Racing League, for instance.

We talk about building a brand and business at the intersection of sports, technology, media, and entertainment. And then Nick tells Caitlin about the future of robot sports and she freaks the hell out and hates it. (Zorlon IS number one, though.)