Branding, marketing, and advertising can be silly. But we give them a ton of power to shape how we see the world.

So we made a podcast to talk about how this stuff really works (how do businesses become brands?), make fun of the super stupid stuff (like when brands get woke), and trash the really ugly stuff that businesses use their brands to hide.

Latest episode

Poppin' Fresh. Horatio Magellan Crunch. Ernest J. Keebler. The characters that brands invent to sell us shit, yet somehow become part of our childhoods, our culture, and, in some cases, our kinks (thanks for being so open minded, Chester Cheetah). 

We welcome back comedian Robert Dean ( to talk through some of his suspicions on the history of Mr. Peanut, the darkness of Chuck E. Cheeze's origin story, and the sad desperation of the Hamburglar. Back in two weeks with mascots that are racist, sexy, and just plain strange. 

Also, if you like this episode, check out Robert Dean's new album at!